Online Casinos Struggle To Keep Up
Added: March 17, 2014
Of course it seems obvious to everyone that online casinos must communicate to their patrons and to newcomers. What may not be so obvious is what an ordeal this has turned into lately. Just take a look around and you can see that people are drowning in messages coming at them from all sides. From the time they get up in the morning to the time they go to bed at night people are becoming overwhelmed with all of this stuff being shoved in their faces.
So, with that in mind, how then are online casinos supposed to connect to their fans? Most online casinos need some way to communicate in a way that does not annoy their patrons but still allows for the proper information to be made available. Yes, there is the traditional email. However, you may have noticed that your inbox is bursting at the seams. Unless you are the most disciplined of email users, it is likely that you have hundreds if not thousands of emails waiting for you there in your inbox.
Back to the question; is there a best way or strategy that online casinos can use today? Perhaps we can learn something from what is going on over at Vegas Palms Online Casino. Looking around at the challenges with email and other communication strategies, the team over at Vegas Palms decided to try a different tact.
Realizing that their online casino players are already online anyway, Vegas Palms decided to talk to them exactly where they are. The communication team set up what looks to be a very informative blog. Now hold on, its true that blogging has been around for quite some time. Yet, Vegas Palms is taking blogging to a whole new level.
Instead of just posting random blog posts that may or may not be interesting to their online casino players, Vegas Palms is using their blog as one of their primary communication tools. In one of their latest blog entries, Vegas Palms used this forum to explain a topic that had been confusing to some of their casino players.
In this case, Vegas Palms carefully explained how their innovative cash back promotion really worked. But they did not stop at a mere explanation. No, the team went a step further and showed it worked with a real world example. Once you read the explanation and then see it as a real world example, its very easy to understand.
Bottom line is this: Vegas Palms Online Casino is making the best use of its technology to speak to its online casino players where they are already hanging out. This strategy could turn out to increase the loyalty of its online casino players.